Six of the latest tactics for local SEO optimisation
1. Title and meta description tags: Customize your title and meta description tags to reflect your web page’s content accurately. Keep the length of title tags to approximately 50 to 60 characters and description tags to approximately 160 to 200 characters. Use targeted keywords and place them close to the beginning of the tag.
2. Online directories and citations: Claim and optimise your business listings on top online directories like www.truelocal.com.au . (See list of local directories below)Seek out other reputable local directories and ensure consistency in your business’s name, address, and phone number across these directories. This helps Google display accurate information about your business.
3. Google My Business: Claim and optimise your Google My Business page. Complete all relevant sections, including a solid description, categories, business hours, and accepted payment types. Upload your logo and photos of your business, products, or services. Bing also has a similar page called Bing Places, so make sure to have your business listed there as well.
4. Online reviews: Encourage customers to leave reviews for your business, as they are a powerful tool for building trust. Positive reviews can significantly boost your reputation, while negative ones can be an opportunity for improvement. Utilise reputation marketing software and tools to track, manage, and proactively seek reviews. Respond to reviews, both positive and negative, to show that you value customer feedback. Focus on getting reviews on your business’s Facebook page and Google My Business page, as these platforms are widely used and trusted.
5. Use local structured data markup: Add structured data markup to your website’s code to provide search engines with more information about your business, such as products, reviews, and services. This helps search engines better understand your site’s content. Google offers a testing tool to check if your markup is properly implemented.
6. Optimise for ‘XXXX Near Me’ searches. These searches are on the rise with voice searches increasing each year. ‘Something near me’ is a common way people ask Google for help. Although google has now reduced the impact of ‘near me’ use on your website, it has increased the importance of geographic location and convenience of proximity for these search queries. So have accurate location and hours of operation are a must.
Implementing these tactics will give you a head start in local SEO optimisation.
- yellowpages.com.au
- truelocal.com.au
- yelp.com.au
- womo.com.au
- infobel.com
- aussieweb.com.au
- australianplanet.com
- startlocal.com.au
- superpages.com.au
- pinkpages.com.au
- hotfrog.com.au
- showmelocal.com
- cylex.com.au
- au.enrollbusiness.com
- aussie-hours.com
- tuugo.biz
- searchfrog.com.au
- fyple.biz
- misterwhat-au.com
- savvysme.com.au
- comeonaussie.com
- businesslistingnow.com
- zipleaf.auz.net
- australiaonlineadvertising.com.au
- businesslistings.net.au