Just like keywords, links are still important (they remain one of the top 3 ranking factors), but the tactics around them have also changed significantly over time. Our link-building strategies focus on quality over quantity – we’d much prefer 1 backlink from a reputable publisher with high domain authority rather than 10 links from low-value blogs.
How do we get high-quality links? With high-quality content, of course. We create hero pieces (such as infographics and buying guides) that influencers actually want to share with their audiences, building up a natural and strong backlink portfolio for your site. We also invest research time into identifying the right influencers in advance and understand the types of content they like to share.
While this is the most common, it’s important to understand that there are several other link-building avenues available (e.g. links via sponsorships). We consider and explore each one to determine the best strategy for your website.